Jul 14

The Dikembe Mutombo Game

Dikembe-Mutombo-GameDikembe Mutombo is a Congolese American former NBA player. When I was growing up I always thought he was a great defensive player. But since he was from Africa, he didn’t really fit in with the NBA’s Hiphop culture of my youth. He was never cool. As an adult, I now appreciate his talent on the court, and his work off the court. Now, I think he’s a rockstar! Super Cool! Dikembe’s full name is Dikembe Mutombo Mpolondo Mukamba Jean-Jacques Wamutombo.

With this humble blog post, I wanted to honor Dikembe Mutombo with his own game. Kind of like the Kevin Bacon game but different.

I thought up this game when I was in college. It’s kind of like a personality test. The idea is to come up with a 6 word name of yourself. So for me my full name would be, Sean Lee Cruise Murphy Jean-Claude Jobs.

Dikembe-Mutombo-Game1The first two words have to be your first and last name. 3rd and 4th name are last names of people you admired as a youth. In my case, it is Tom Cruise and Eddie Murphy. The 5th name can be any famous person’s name that starts with Jean-_____. I selected the great Jean-Claude Van Damme. And for the 6th and last name, you pick the last name of the person you currently admire most. Mine is Apple’s Stevie Jobs.

The trick to this game is to not spend a lot of time selecting names. Just go with names that instantly pop in your head.

So that’s the Dikembo Mutombo Game. Hope you like it. I’m thinking about making an iOS app for this game. If anyone wishes to join me on this venture, please leave me a comment below. Or just leave me your Dikembe Mutombo name below. Cheers!

Sean Lee Out!

Jul 14

How to share a bag of Oreos

giant-cereal-bowlIt’s no secret that Oreo understand digital marketing. They are masters at it. They hire the right agencies and they upload shareable real time content. The latest Vine like video they uploaded on Youtube is cute, but also on the gross side.

Take a bag of Oreos and remove the middle row. Pour milk to empty middle row. Share Oreos with friends at a party. No double dipping!

oreoDear Oreo,

Why stop there. Why not take a giant bowl of cereal and pour a few hundred gallons of milk in it. And share breakfast with the whole village?

Sean Tae Lee out!

Jul 14

Simple user experience

dumb-and-dumber-toFor me the key to finding success with your startup, app, or campaign is to make it as simple and effortless as possible. Sounds like common sense right? But so many devices, apps, platforms, digital campaigns, and etc.. don’t seem to understand this golden rule.

When I talk to people about this, I always bring up my parents. I bought both my mom and dad, iPads and iPhones. They love it but they probably only use 2% of it. They use it as a phone, do some email, light internet browsing, and kakaotalk(I had to install the app for them). They don’t download apps. They don’t use any of the sensors. They don’t use it. It’s like buying a porsche 911 to just take to the super market. It’s not just my parents. Most of my friends, relatives, and even past coworkers probably only use about 10-20%.

I’m not saying people are stupid. People are lazy. People don’t want to learn another new thing. They don’t want to hassle with it. Rightly so too. We buy these devices to make out lives easier, not to start studying a new language or way of doing.

So, you have to design a product/service/campaign with most of the population in mind. Simple. Intuitive. The mashups have to work for the user right at launch.

I’m big on engagement. If I have to click more than 2 times, you already lost me. I don’t want to dig and google instruction to use your product. I took the time to download the app. I want to open it up and be ready to go.

Don’t stuff features into it. Even if they are killer features. You’ll lose the majority of people who started to engage with your product. Just go with one thing. One screen. One click.

My grandmother and my 2 year old should be able to use it.

Sean Lee out.

Jul 14

Up Series documentary

up-seriesI first discovered the totally brill British documentary series UP about 10 years ago. I was browsing Blockbuster video trying to find something interesting to watch. Wasn’t really in the mood for a movie so I looked around the documentary section.

There it was, this black and white old school scientific looking box cover. I picked it up and was amazed that this type of real life social experiment was allowed. To follow a group of kids from age 7 every 7 years. Totally amazing. I’d hate to be a subject, but so interesting to see how different lives are lived at different stages of life.

Last night I downloaded and screened 56 UP. These characters are old now. They’ve matured and have less to hide about themselves. It was sad to see some of the hope and expectations settle into the ordinary. Hard to see the dreams crushed. But there was beauty and resolve. At age 56, most of the characters have accepted their place in the universe. They seem more at peace. Not really happy, but accepting.

I’m 36, going on 37. Like most people my age, i’m still searching. I’m not happy with everything I have in my life. I really need to change this view. I have so much to be thankful for, yet i’m still looking for something better. The dare to be great situation.

Anyway, if you haven’t see “UP” I highly recommend it.

Sean Lee out

Jul 14

Potential of Sodastream and 3d printed foods

sodastreamEver since Markerbot came out with the 3d printer, I’ve looked at the potential of 3d printing and what it means for the near future. Currently the focus is on prototyping. And at best, these devices can only really make plastic figurines. I see it going the other way. I see the potential in the home food products industry.

sodastream2I recently bought a Sodastream. Have to say I love it! It’s fast and easy to use. Nothing techie about it. Just get some watch and press a button. I like where this is going.

Companies and brands are already doing it for the coffee industry. Even a few years ago, the idea of a good cub of coffee from a capsule was absurd. But now, it’s in peoples minds. Nespresso and Krups capsule coffee is easy to make and really affordable compared to a $5 starbucks. Taste pretty good too.

Just make it easy to use, and have a system in place for easy distribution. And the taste has to be around 80% of a store bought food or drink.