Jul 14

How to share a bag of Oreos

giant-cereal-bowlIt’s no secret that Oreo understand digital marketing. They are masters at it. They hire the right agencies and they upload shareable real time content. The latest Vine like video they uploaded on Youtube is cute, but also on the gross side.

Take a bag of Oreos and remove the middle row. Pour milk to empty middle row. Share Oreos with friends at a party. No double dipping!

oreoDear Oreo,

Why stop there. Why not take a giant bowl of cereal and pour a few hundred gallons of milk in it. And share breakfast with the whole village?

Sean Tae Lee out!

May 14

Dating app Tinder and Plenty of Fish style

A long time ago…when i started my first blog in 2007, i read about this guy (Markus Frind) who started a free online dating site. He taught himself to code and he was on all of the noobie forums and he built up a mini empire. His idea was to build a free online dating service.

Site like eharmony.com and match.com was around but it was a paid service. Plenty of Fish‘s website was ugly and very amateurish. But the freeness of it made it super popular.

Today’s app driven age is all about free services. But you have to create a platform or service that distinguishes itself from the rest of the free apps available.

In the last year and a half, I learned a lot about how big brands play the social game. Big brands are willing to spend a lot of ad dollars into new platforms.

As long as you can come up with an interesting way to integrate ads with your platform or service, your product has potential.

I’m pondering if i should build my own dating app like Tinder or POF.

Dec 13

Top 10 Daddy’s Little Girl Commercials of All Time

I love my son. He’s the best thing that happened to me. My son turned 2 last month. Extremely hard for the first year, but now I don’t know what I would do with my life without him. That’s why I want another clone. Wife and I are trying for our second. Hope it’s a girl tho. Always wanted a sister growing up. I remember watching a Kodak commercial when I was a little kid back in the day. Even as a child, I knew that the bond a daddy has with his daughter is something special.

Since I work in Advertising, I wanted to do a Top 10 List with one of my blog posts.

So here it goes…

My Top 10 Daddy’s Little Girl Commercials of All Time.

1. Google Chrome Dear Sophie

2. Extra Origami

3. Kodak Daddy’s Little Girl

4. http://www.youtube.com/watch?v=DqopXHZgW6c

5. http://www.youtube.com/watch?v=zJBcbnSqGz8

6. http://www.youtube.com/watch?v=NWr3zF1WLmU

7. http://www.youtube.com/watch?v=SvyoisodnP8&feature=youtu.be

8. http://www.youtube.com/watch?v=gVTepzimpI0

9. http://www.youtube.com/watch?v=sTtrUZtRd5Y

10. http://www.youtube.com/watch?v=KBW5XQANmIE

I got lazy after #3. It’s 3am here in Seoul. I’m sleepy but I promised myself that I will post more often on my blog. My next Top 10 List will be better.

Sean out!