May 16


Just finished watching Anomalisa. Film by Charlie Kaufman. One of my favorite writers. My brother has been telling me to watch this movie for a long time now. He said It was something I would really like. But I had to find myself in the mood to watch it. I didn’t want to just be munching on snacks and not pay attention. And this type of movie will be heavy so I needed to be in the mood.

One thing that put me off about the film was the stop motion animation. I’m not really a fan of it. But wow, did it work with this film. It reminds me of Waking Life. I don’t like animation either, but I love Waking Life.

I was in a funky mood. Got in an argument with the wife. Had a very long and weekend with the kids. I feel tired and I feel unhealthy. I have work stress and just stress in general. Tired and stressed and fat. Getting older.

I downloaded Anomalisa cause I was looking for something that will help me think. Something that would help me feel less lonely. Funny thing about watching a sort of depressing movie, it makes you less depressed. Probably cause it lets you know that you are not alone in this world. Someone else feels similar things.

Anyway I highly recommend this movie.

Apr 16

RIP Prince

I woke up yesterday morning with the news that the artist formerly known as price has died. I felt really weird. The last time I saw him on TV he looked perfectly healthy. 57 years old and dead. He was a musical genius for sure. He was too young. So many hits. So creative and bold.

I remember watching this tiny half black half white dude just rock it on stage. He’s wear the funkiest outfits and just own it. I secretly wished I had that type of boldness. Not just the style, but the whole attitude.

Social media is changing the way we receive and digest news. I woke up and my whole social media feed was about Prince. And it was cool to get realtime updates about how people are mourning his death. The tributes and all the respect and love. It was great to see. I noticed nothing being mentioned in Korea. Most of my Korean friends don’t even know who prince is. I had an early meeting yesterday morning and I mentioned Prince. And nothing. Crickets…

I told my Korean associates that Prince was more influential than David Bowie. Nothing. Who’s David Bowie?
I told them that even Michael Jackson was jealous of Prince.
Unfortunately Prince was putoff by the internet after his napster experimentation. So It was difficult for me to find his music online to sample. But I played all his hits and no reaction. Let’s go crazy. Kiss. Party like it’s 1999. Little red corvette. Purple rain. When doves cry. Man so many awesome songs.

RIP Prince

Apr 16

48 hour fast

sean-fastI haven’t eaten anything for 24 hours. I lie. I ate 5 lemon drops and drank 3 cups of miso soup. And I drank a grip of tea. Calorie wise, I think i had around 160 calories today. I think I usually consume 3000 calories per day. Not too shabby.

My wife started her fast last week. She kept telling me how awesome it is. I usually don’t do diets. But I decided to listen to her. I feel myself getting older and I really am concerned about my health.

Health is everything. For me it is. Now that I’m a father. I think about things I never thought about. I don’t want to work hard to provide a good life for my kids, and suffer a stroke or something. I want to work hard now so that I can enjoy some sort of early retirement. When I say retirement, I don’t mean I will just play golf or some shit like that. I want I get to a point where I never have to worry about money.

Anyway, I’m doing ok with this fast. Wife recommended I do a 3 day fast, but I can only do 2.

Come money I have to drink with a client/partner. I started a company in Korea, can’t avoid drinking engagements.

Mar 16

Seoul Olympic Opening Ceremony

It’s early Sat morning and I find myself with my 4 year old son. Weekends are not for resting when you’re a dad. I want more sleep, but I know that I only have a few more years of this with my son. I play a little hide and seek. We do some coloring. I feed him some lucky charms. We do a bit of cosplay power rangers style (i’m green ranger and my son, yellow). Only 1 hour has passed.

I let my wife sleep in with our daughter.

Son wants some jellybeans. I say no.

And I turn to youtube. But I feel guilty so I watch youtube with him. I turn on the Seoul Olympic Opening Ceremony for him. I told him I’ll show him some cool Taekwondo.

I was like 8 years old during the 1988 Seoul Olympics. To be honest, I didn’t care about it much back then. But I do remember the opening ceremony. Looking back now, as an adult, as a dad, as a startup founder in Seoul, It’s amazing. It’s amazing to see how much this country has grown. It’s amazing that I’m back here. It seems like so long ago. I started to cry a bit. Watching this low def youtube video.

I don’t know why.

Oct 14

No Benchmarking

I started my company because I wanted to do something new. It’s been 6 months since I left my Samsung job and started my startup Mashups. It’s been crazy. Days filled with excitement and new fresh ideas. And nights of pain, anxiety, and frustration. I understood that it was going to be hard. I knew it was going to be hell.

I get asked the case study and benchmarking questions a lot. How am I supposed to explain something that hasn’t been invested yet. Something that hasn’t been tested. There is no benchmark. No case study. No business template that we can copy. I wouldn’t have risked so much to setup a company to do something that others are already doing.

I can see 3-6 months into the future. It’s a beautiful place. A land of plentiful seed funding. An oasis of money greens and fancy blue drinks. A creative paradise filled with fun, excitement, and positive energy.

But, it’s possible to give it all up in the next few months because it’s so hard. The debt. The marital stress. Sleep deprivation. Loss off team members.

But, I say fuck it!
I go all the way!
I’m all in!

“You need a lot of passion for what you’re doing because its so hard. Without passion, any rational person would give up.
So if you’re not having fun doing it, if you don’t absolutely love it, you’re going to give up.
And that’s what happens to most people, actually.
If you look at the ones that ended up being successful in the eyes of society, often times its the ones who love what they do, so they could persevere when it got really tough.
And the ones that didn’t love it, quit. Because they’re sane, right?
Who would put up with this stuff if you don’t love it?
So its a lot of hard work and its a lot of worrying constantly.
If you don’t love it, you’re going to fail.” Steve Jobs

Sean Lee out.

Sep 14

Mojang’s Notch Leaves The Company He Started

notch-mojang-minecraftLast week news became official that Microsoft acquired Mojang, the maker of the uber popular bricks game “Minecraft.” After the deal was made official, Notch came out with a blog post about him leaving.

Here are some of my own personal thoughts about Notch (Markus Persson, Founder of Mojang), Twitter opinions, and being corporate, and self censorship.

1. Congrats to Notch for the success of his game and selling it to one of the biggest tech companies in the world. 2.5 billion dollars ain’t too shabby at all.

2. I always thought Notch was rock and roll. Talking trash about big companies and not having to kiss ass. It’s even sweeter cause he sold to the company he used to talk trash about.

3. We are all individuals with so much to offer. But in the adult world, we get handed labels and titles. It sucks to just be a digital marketer. Or a game developer. Or a comedy writer. We can all do so much more. Other things that don’t fit into our current category. Notch leaving the company helps him focus on little projects he’s interested in. Bravo!

4. Im a big fan of 4chan and the whole anonymous culture. Some serious issues come out of hiding behind the internet, but overall, I feel that freedom of speech is the biggest freedom a human being has. Getting rich and famous kills this. You are not able to express anything. That’s why I hate corporate meet ups or meetings. Can’t be real in those settings.

5. Twitter is getting lame. It’s because it’s so big that it has to make money. It’s not Facebook, but it’s trying too hard to be Facebook. Even as an advertiser, Twitter is the worst. Most of the followers are spam. It’s all cluttered. The data is just noise. But Twitter breaks stories. It gives anyone a voice. It’s a revolutionary platform. Much more powerful than Facebook. It has a lot of potential, but here’s the thing. Celebrities, big brands, and regular users with a pretty large following have to self censor. Most of these accounts are run by advertising agencies or PR firms. If only it was possible that for the platform to be a true outlet for open communication…

6. The next Twitter will be a hybrid of snapchat/4chan/facebook. If a new startup can figure out how to balance out privacy, security, archiving of data, and user ID and authentication, It’ll be the next billion dollar company.

7. I first stated this blog to do some self branding. I wanted to make it more professional. More adult. I started to get corporate. I hated this blog. That’s why I never really updated it until recently. Now I’m on my own again. I don’t have to deal with the bullshit. And personal blogs are only interested when it gets personal. I don’t want your personal blog to be like your linkedin profile. Get dirty and controversial. Or else what’s the point. So, I’m gonna talk shit this blog. I’m going to pretend that I’m drunk or stoned and I’m sharing an awesome conversation with my college roommate.

8. 2.5 billion dollars. Man. I don’t know when it stated, but I read about this figure on a daily basis now. When did this happen. Was it after the Facebook movie, and that quote “A million dollars isn’t cool, you know what’s cool? A billion dollars.” This means that making a million dollars is a lot easier now. A billion dollars used to seem like a made up number. Like gazillion. Brazillion. Godzillian. But it’s real. And I don’t think it’s impossible now. So crazy.

9. A hit game, app, platform, website, or song. It’s like pop music. All you need is one hit. 1 hit. Just one 3 min song and you can live a life that isn’t so ordinary and mediocre. As long as you keep a level head, and are stupid with money, you can provide a shackle free life for you and your family. Don’t be chained to a salary job. Free from a boss and desk.

10. Wow I made it to 10! Why is 10 such a good number for lists?

Sean Lee out!

Aug 14

MashUps LLC why I left my comfortable Samsung Job to launch my startup

mashups logoI Left my comfortable Samsung job about 3 months ago. I was working as a digital strategist at Cheil Worldwide. I started the job wanting to learn how the big Korean multinational corporation did business. The Chaebol as they are called do things a bit different. In Korea everything is Samsung. They don’t just make cheap plastic Android phones. They make everything. I’m surprised that people in Korea don’t push the government more to break up these monopolies. Anyway, I left the job because I had an itch. And I wasn’t satisfied just being another employee. I dream of bigger things in my life.

The world has gone digital. But there are still a lot of areas and industries that need to convert to digital. I saw an opportunity and I jumped. I’m 36 years old and I figure I have 1 more shot at trying to break out of the pack. People think I’m crazy but I have a good feeling that my company will succeed. That’s why I started MashUps LLC.

Seoul, Korea is an interesting place to live. It’s exciting and full of energy. I moved out here from Chicago about 4 years ago. My wife and I decided that it was time for a change. A few months after the move, my wife got pregnant. I was doing a startup at the time, and I felt too old to be doing a startup. After my son’s first birthday, I decided to join Samsung at Cheil Worldwide.

Fatherhood changed me in a way I can’t explain in words. I feel old. I feel like a real man now. I feel responsible. I feel stress. I feel pride. And I’m scared. Literally, my son will die if I don’t care for him. I’m in charge of a new human being. How crazy is that?

I thought about all of the grownups I knew during my youth. Honestly, I wasn’t impressed with any of them. Very few were special. I don’t want to be that type of person. I understand that most people lead very average lives. But, I can’t let that be me. I want to have freedom to do things my way. I want to have time to spend with my family. I want to work on projects that really interest me. I still have the fire. I haven’t given up.

Working at a big company drains the life out of you. It’s like a cult prison. They give you just enough to survive. They keep your brain stimulated just enough to not kill you.

Starting a company isn’t for everyone. But for the few gamblers out there, it really is the only options. If you dream of a different life, you gotta do a startup.

The time is perfect right now. We are living in the “Smart” everything age. The internet of things (IoT) and wearable tech and all of these cheap sensors that are coming out will really change the digital landscape in the coming months and years. My company MashUps LLC will help big brands implement these technologies. MashUps is an event based promotional platform. We are currently building wearable devices that communicate with our platform to help event organizers operate more efficiently. With out first product, we will use iBeacon technology to help B2B industry events. Please visit the company homepage to learn more about our services.

Sean Lee out.

Jul 14

Up Series documentary

up-seriesI first discovered the totally brill British documentary series UP about 10 years ago. I was browsing Blockbuster video trying to find something interesting to watch. Wasn’t really in the mood for a movie so I looked around the documentary section.

There it was, this black and white old school scientific looking box cover. I picked it up and was amazed that this type of real life social experiment was allowed. To follow a group of kids from age 7 every 7 years. Totally amazing. I’d hate to be a subject, but so interesting to see how different lives are lived at different stages of life.

Last night I downloaded and screened 56 UP. These characters are old now. They’ve matured and have less to hide about themselves. It was sad to see some of the hope and expectations settle into the ordinary. Hard to see the dreams crushed. But there was beauty and resolve. At age 56, most of the characters have accepted their place in the universe. They seem more at peace. Not really happy, but accepting.

I’m 36, going on 37. Like most people my age, i’m still searching. I’m not happy with everything I have in my life. I really need to change this view. I have so much to be thankful for, yet i’m still looking for something better. The dare to be great situation.

Anyway, if you haven’t see “UP” I highly recommend it.

Sean Lee out

Jun 14

Setting up a new tech startup!

Hello world! I’m in the process of setting up my new tech startup. I feel super excited! A little scared but at my age (36), I think it’s good to shake up the heart a tad bit.

I’ve been thinking about launching a new startup for the last year and a half, ever since I started working at Cheil Worldwide. I’m not really a corporate guy. After I decided to leave the comforts and security of Cheil/Samsung, I made the jump.

The last year and a half has been really interesting. I learned a lot about myself. I met a lot of interesting people. And I learned a great deal about how the big corporations do business. Mainly, I learned about the flow of big money.

I didn’t make plan the startup alone. I got permission from my wife. And I a formed a solid team.

For the last 2 months, my team and I have been on full pivot mode. We keep coming up with new ideas or different variations of ideas we’ve had in the past. To be honest, it gets really taxing. I fear that I’m not that smart. I fear that I’m just like everybody else and I should just be happy with a corporate gig.

But fuck it! I’ll be 40 soon. And I ain’t dead yet.

Move fast and break things…and lets see what happens.

Sean Lee

Jan 14


What up ninjas! It’s 2014!
 Happy new year! 2013 was a good year more or less. I just wanna continue my good habits and learn to control the bad ones. (Chocolate. Midnight grubbin. Weeknight drinking. Smoking. Porn.)
 One thing I want to and will do is quit my job to start my own company. ( I’m a liar. I have a two year old son and my wife and I are planning for number 2. I prob won’t quit unless something dramatic happens. But I need security for at least another full year. Jesus if you are real…help me create the next snapchat in 2014-2015 so I can quit my shitty job!)
 Anywho. Good luck everyone and remember that life is short. We will all die soon. So live it up!
 Sean out!
 – Posted via iPhone 5S

Location:Namcheondong,,South Korea