Fragmentation of Information in Korean Startup Space

fragmentation-infoI moved out here to Seoul Korea 4 years ago. I had trouble early on because Korea isn’t really a foreigner friendly place. Out of Asia’s major cities, I’d rank Seoul be last on the list. I speak Korean, but it was still hard. A lot of factors for why this is, but I want to blame the Korean internet.

Seoul has the world’s fastest internet speeds. It has the largest mobile smart phone market penetration. Yet, the Korean web is filled with old tech such as ActiveX. Trying to buy something online is a huge pain in the ass. You have to enter in all of these security codes and have certain software installed etc…

Google isn’t a major search engine here. Everything is pretty much Naver. This poses a serious problem for English speakers. This day and age, we are all dependent on getting info from Google. If Google can’t find some relevant info, what are we to do?

I recently launched a new startup in Seoul. Trying to find info about the startup scene here is taxing. Naver sucks and if I want to use it, I have to have get a native speaker on my team to help me. If I use google, I don’t get much. Cause there aren’t that many English based content about Seoul’s startup scene.

So it all boils down to content. Information. Fragmentation of information in the Korean Startup scene is one of the issues that my Startup is trying to fix.

1. The info that is available isn’t organized. It’s hard to find. It takes too much time to sort out and digest.

2. There isn’t enough content available for Google to crawl and index.

Starting with these two points, my team and I are in the process of building a platform that addresses these problems. I feel a need for it personally. And if it can help other Startup founders…Great.

Sean Lee out!

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1 comment

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