O2O online to offline

I’m not sure if O2O is a thing in the global startup landscape, but in South Korea, it’s one of the hot keywords. O2O means online to offline. This idea started with the start of social commerce like Groupon. But it’s being applied to just general ecommerce sites. “I purchase something online and I pick it up at the store.” Sounds pretty lame right. Very 1999. I think best buy let you do this 2 decades ago.

For me this idea of Online to Offline seems silly. Even without a term for it, we naturally interact with things online and offline. This has been happening way before the iPhone or social media. Of course the things we consume online effects our offline habits.

I’m big on data. So what I’m interested in is figuring out a way to create a platform with all of this new big data stuff.

I’ve been working with big data and beacon technology. I’m a big believer in data. And I can see that it will change the way we do everything. In 5 to 10 years, everything will have a sensor. Our cups, our clothes, and all of these things will send data to the cloud.

My company is working on a new project. We are creating an advertising platform that bridges online to offline. It’s very exciting and I can’t wait to share more via my blog. Stayed tuned.

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