Was going thru my Facebook feed and came across an interesting article about the emoji subculture. Even clicked over to a really cool emoji tracker that counts the number of emoji’s used on twitter in realtime.
I first ran across emoji’s when i upgraded from iPhone 2 to iPhone 3. I saw that one of the top paid apps was emoji something or other. The icon had a whole bunch of emoticons and thought nothing of it.
6 years later it’s big business. I’m thinking that emoji’s are used more often than photos. Think about it for a second.
This tiny little square smiley faces are contain a lot of info. Apply this to big brands and you have something big.
Big Brands pay hundreds of millions of dollars to better understand consumer habits. Facebook, twitter, and other major platforms make most of their money off of big brands. Emoji Analtyics can provide so much more than, likes, comments, or shares. It can tell you if a brand makes consumers smile. Or if the brand makes the consumer angry.
This is one of my startup ideas. If you are interested leave me a comment below.