13
Jul 14

How to share a bag of Oreos

giant-cereal-bowlIt’s no secret that Oreo understand digital marketing. They are masters at it. They hire the right agencies and they upload shareable real time content. The latest Vine like video they uploaded on Youtube is cute, but also on the gross side.

Take a bag of Oreos and remove the middle row. Pour milk to empty middle row. Share Oreos with friends at a party. No double dipping!

oreoDear Oreo,

Why stop there. Why not take a giant bowl of cereal and pour a few hundred gallons of milk in it. And share breakfast with the whole village?

Sean Tae Lee out!


09
Jun 13

Top Ten Pinterest Analytics

I’ve been trying to figure out how to optimize certain pinterest boards for myself and a few of my clients. Pinterest is the hot new platform. It’s been carrying a lot of buzz for a couple of years now, but i feel like it is now starting to stand on it’s own.

Pinterest users are mainly females. Membership is very loyal and heavy users spend more time on pinterest than any other platform. (Facebook, Twitter) Note: Pinterest is the third largest social networking site.

That doesn’t mean that guys don’t use pinterest. There are a lot of sports and men’s fashion related boards that get a lot of views.

A few problems with pinterest. Since it’s still a new platform, it’s hard to measure how effective certain campaigns are. It’s hard to gather analytics data from this website. Pinterest open up it’s own analytics page, but it only measures pins coming from your connected website. It would be better to have board specific or pin specific data, since most of the content and engagement is created via simple repins.

Anyway here are a few pinterest analytics tools you might find to be useful.

1. PinReach. Influence and analytics. Understand activity. Measure impact. Gauge success.

2. Pinterest web analytics. See what other people are pinning from your website.

3. Repinly. Find popular boards, pins, and users.

4. Pingraphy. Pinterest management tool for brands.

5. Pinalyzer. Analytics and optimization.

6. Curalate. Pinterest and instagram analytics and marketing.

7. Piqora(formerly Pinfluencer). The complete pinterest marketing suite.

8. Octopin. Pinterest marketing management tool.

9. Shopinterest. Analyze and create storefront on pinterest.

10. Pinpuff. Calculate your Pinfluence.