Apr 16

48 hour fast

sean-fastI haven’t eaten anything for 24 hours. I lie. I ate 5 lemon drops and drank 3 cups of miso soup. And I drank a grip of tea. Calorie wise, I think i had around 160 calories today. I think I usually consume 3000 calories per day. Not too shabby.

My wife started her fast last week. She kept telling me how awesome it is. I usually don’t do diets. But I decided to listen to her. I feel myself getting older and I really am concerned about my health.

Health is everything. For me it is. Now that I’m a father. I think about things I never thought about. I don’t want to work hard to provide a good life for my kids, and suffer a stroke or something. I want to work hard now so that I can enjoy some sort of early retirement. When I say retirement, I don’t mean I will just play golf or some shit like that. I want I get to a point where I never have to worry about money.

Anyway, I’m doing ok with this fast. Wife recommended I do a 3 day fast, but I can only do 2.

Come money I have to drink with a client/partner. I started a company in Korea, can’t avoid drinking engagements.

Oct 14

No Benchmarking

I started my company because I wanted to do something new. It’s been 6 months since I left my Samsung job and started my startup Mashups. It’s been crazy. Days filled with excitement and new fresh ideas. And nights of pain, anxiety, and frustration. I understood that it was going to be hard. I knew it was going to be hell.

I get asked the case study and benchmarking questions a lot. How am I supposed to explain something that hasn’t been invested yet. Something that hasn’t been tested. There is no benchmark. No case study. No business template that we can copy. I wouldn’t have risked so much to setup a company to do something that others are already doing.

I can see 3-6 months into the future. It’s a beautiful place. A land of plentiful seed funding. An oasis of money greens and fancy blue drinks. A creative paradise filled with fun, excitement, and positive energy.

But, it’s possible to give it all up in the next few months because it’s so hard. The debt. The marital stress. Sleep deprivation. Loss off team members.

But, I say fuck it!
I go all the way!
I’m all in!

“You need a lot of passion for what you’re doing because its so hard. Without passion, any rational person would give up.
So if you’re not having fun doing it, if you don’t absolutely love it, you’re going to give up.
And that’s what happens to most people, actually.
If you look at the ones that ended up being successful in the eyes of society, often times its the ones who love what they do, so they could persevere when it got really tough.
And the ones that didn’t love it, quit. Because they’re sane, right?
Who would put up with this stuff if you don’t love it?
So its a lot of hard work and its a lot of worrying constantly.
If you don’t love it, you’re going to fail.” Steve Jobs

Sean Lee out.

Aug 14

MashUps LLC why I left my comfortable Samsung Job to launch my startup

mashups logoI Left my comfortable Samsung job about 3 months ago. I was working as a digital strategist at Cheil Worldwide. I started the job wanting to learn how the big Korean multinational corporation did business. The Chaebol as they are called do things a bit different. In Korea everything is Samsung. They don’t just make cheap plastic Android phones. They make everything. I’m surprised that people in Korea don’t push the government more to break up these monopolies. Anyway, I left the job because I had an itch. And I wasn’t satisfied just being another employee. I dream of bigger things in my life.

The world has gone digital. But there are still a lot of areas and industries that need to convert to digital. I saw an opportunity and I jumped. I’m 36 years old and I figure I have 1 more shot at trying to break out of the pack. People think I’m crazy but I have a good feeling that my company will succeed. That’s why I started MashUps LLC.

Seoul, Korea is an interesting place to live. It’s exciting and full of energy. I moved out here from Chicago about 4 years ago. My wife and I decided that it was time for a change. A few months after the move, my wife got pregnant. I was doing a startup at the time, and I felt too old to be doing a startup. After my son’s first birthday, I decided to join Samsung at Cheil Worldwide.

Fatherhood changed me in a way I can’t explain in words. I feel old. I feel like a real man now. I feel responsible. I feel stress. I feel pride. And I’m scared. Literally, my son will die if I don’t care for him. I’m in charge of a new human being. How crazy is that?

I thought about all of the grownups I knew during my youth. Honestly, I wasn’t impressed with any of them. Very few were special. I don’t want to be that type of person. I understand that most people lead very average lives. But, I can’t let that be me. I want to have freedom to do things my way. I want to have time to spend with my family. I want to work on projects that really interest me. I still have the fire. I haven’t given up.

Working at a big company drains the life out of you. It’s like a cult prison. They give you just enough to survive. They keep your brain stimulated just enough to not kill you.

Starting a company isn’t for everyone. But for the few gamblers out there, it really is the only options. If you dream of a different life, you gotta do a startup.

The time is perfect right now. We are living in the “Smart” everything age. The internet of things (IoT) and wearable tech and all of these cheap sensors that are coming out will really change the digital landscape in the coming months and years. My company MashUps LLC will help big brands implement these technologies. MashUps is an event based promotional platform. We are currently building wearable devices that communicate with our platform to help event organizers operate more efficiently. With out first product, we will use iBeacon technology to help B2B industry events. Please visit the company homepage to learn more about our services.

Sean Lee out.

Jul 14

Up Series documentary

up-seriesI first discovered the totally brill British documentary series UP about 10 years ago. I was browsing Blockbuster video trying to find something interesting to watch. Wasn’t really in the mood for a movie so I looked around the documentary section.

There it was, this black and white old school scientific looking box cover. I picked it up and was amazed that this type of real life social experiment was allowed. To follow a group of kids from age 7 every 7 years. Totally amazing. I’d hate to be a subject, but so interesting to see how different lives are lived at different stages of life.

Last night I downloaded and screened 56 UP. These characters are old now. They’ve matured and have less to hide about themselves. It was sad to see some of the hope and expectations settle into the ordinary. Hard to see the dreams crushed. But there was beauty and resolve. At age 56, most of the characters have accepted their place in the universe. They seem more at peace. Not really happy, but accepting.

I’m 36, going on 37. Like most people my age, i’m still searching. I’m not happy with everything I have in my life. I really need to change this view. I have so much to be thankful for, yet i’m still looking for something better. The dare to be great situation.

Anyway, if you haven’t see “UP” I highly recommend it.

Sean Lee out

Jan 14


What up ninjas! It’s 2014!
 Happy new year! 2013 was a good year more or less. I just wanna continue my good habits and learn to control the bad ones. (Chocolate. Midnight grubbin. Weeknight drinking. Smoking. Porn.)
 One thing I want to and will do is quit my job to start my own company. ( I’m a liar. I have a two year old son and my wife and I are planning for number 2. I prob won’t quit unless something dramatic happens. But I need security for at least another full year. Jesus if you are real…help me create the next snapchat in 2014-2015 so I can quit my shitty job!)
 Anywho. Good luck everyone and remember that life is short. We will all die soon. So live it up!
 Sean out!
 – Posted via iPhone 5S

Location:Namcheondong,,South Korea

Dec 13


When Linsanity happened, I just became a new dad. I remember watching the Knicks vs Nets game on my iPhone and just smiling. My son must have been just a few months old.

Jeremy Lin instantly became my second favorite player. I’m from LA so naturally Kobe will remain 1st. But during the Knicks vs Lakers game, I was secretly rooting for Lin.

I grew up a huge hoops fan. My dream was to play in the NBA. I always told my younger brother that I would buy him a sweet ride if I ever made it. I never told this dream to my parents, but I was going to get them a house.

Anyway, the documentary (Linsanity) wasn’t that great, but It was nice to relive those moments.

Watching it now, I feel something tho.

Shit happens in life. Good and bad. And when the moment strikes, go all in and it can quickly turn into something magical.

This applies to a poker hand or career path. When it’s time to go for the kill, give it everything.

We rarely ever get second chances in life, so might as well swing for the fences.

I’m kind of in a funk right now. Things are good. But I should be doing more. The rhythm is perfect. I got a great hand. I should double down and feel confident that I’ll win that hand.

Jun 13

Before Sunrise Before Sunset Before Midnight

Gonna watch “Before Midnight” tomorrow. So naturally i downloaded “sunset” and “sunrise.” I’m like those “star wars” dorks but for romantic dramas. Does that make me fem? A little. Can’t really help it, it’s real to me. I’m interested in how romantic relationships start and fail.

So i started with “sunrise” and got bored. I remember when i first watched “before sunrise.” I flew back from Shanghai with a trunk load of dvds. Bought all these bootleg dvds because it was cheap. I think like a dollar per dvd. This was way back when, so it was a steal. Not like now with all the digital downloads. Anyway, i got home and i was in full on movie mode. I was living in los angeles with my brother. What year? early 200xish. Don’t remember exactly.

My bro and I just got done with Before Sunset( i’ll get back to this later) and it blew us away. What a great fuckin movie. I started reading up on Richard Linklater and rented before sunrise the next day.

Sunrise, I thought it was delightful. I liked sunset better, because it was more real, but i thought both were at par with each other.

Fast forward to now. I’m 35. 36 or 37 in voodoo Korean age. What a bunch of bullshit…the Korean age system. Anyway, I can’t sit through before sunrise. It’s too young. I’m too detached from the idealogy and tone of this movie. I don’t relate to that first inexperienced love story anymore. I’m too jaded and old. I’m broken. I’m married with child.

So i skipped sunrise and started sunset. Oh man. Still very good. Great. Started the film at 1am. Honestly didn’t think i was going to watch the whole thing from beginning to end. Thought i was gonna cheat and skip the boring parts. Nope, i watched it from beginning to the end credits. That’s the sign of a great film. Even tho you’ve seen it a hundred times, it’ll still grab you. Also, i think i can totally relate to jessie’s character. When i first saw sunset, i wasn’t married. I was still in my 20s. I could only connect with the character theoretically. Now, i’m him. I’m married and my life is missing that romantic longing. I have problems and i still reminisce about my past loves.

When i watch this film, i only think about one person. I miss her a great deal and i get occasional updates about her life now. Kinda sucks. I’m a digital dude, but i long for the days when there wasn’t facebook or twitter. Old letters and postage stamps. Great for romance. I hope she is well. I want her to be happy and healthy. But my selfish self wants her to miss and long for our time together. I want her to still love me. Cause i do her.

It’s probably not love. What happens to love after 10 years and a child. Wrinkles and family stress. Money issues and beer belly. Go thru all this with anyone, even Helen of Troy or Eve(note:God created this perfect female creature) and love will turn into something blah and boring. Uninspired.

I’m going thru something in my life right now. Don’t want to be prosaic but it’s true. Classic male midlife crisis. My body is breaking and my cells are dying. But I still feel like i’m 18. I still get excited when i meet an interesting person. Still hopeful and eager to fall in love again. Still think i have the world to myself. That i can master it and take it by the balls. Let’s hope i don’t get too cliche and spend all my cash on overpriced cars and young stupid chicks. I won’t, i don’t like cars and i don’t like stupid chicks. Although i don’t mind if they are young…just not stupid.

Man i’m babbling. So yeah, i’m gonna watch before midnight. I read a few reviews and i see that it’s has 97% on rottentomatos. Pretty freakin great! But, the trailer sucked ass. And I’m not sure about them getting together and starting a life together. I think it only works when they meet up every 9 years in a sexy romantic city. Warm climate.

Jun 13

18 month old baby tantrums

My son’s been having throwing major temper tantrums. He’s 18 months old.

I feel frustrated and scared. Feel like a bad parent. Feel like i should know more about parenting.

Two things.

He loves eating and he loves my laptop and iPad. I didn’t think i needed to change anything major, but now i’m convinced that i need to do something.

Been reading online for the last few hours about parenting techniques. God i love the world wide web. I feel comforted in knowing that there are millions of other parents out there just like me. Thanks Dr. Sears. Thanks baby gaga forum.

I know that this too shall pass. This is just the phase. He’s healthy and it’s perfectly normal for my deep thinking sensitive child to act this way.

I’m proud of you buddy and I will always love you.