Jun 13

Top Ten Pinterest Analytics

I’ve been trying to figure out how to optimize certain pinterest boards for myself and a few of my clients. Pinterest is the hot new platform. It’s been carrying a lot of buzz for a couple of years now, but i feel like it is now starting to stand on it’s own.

Pinterest users are mainly females. Membership is very loyal and heavy users spend more time on pinterest than any other platform. (Facebook, Twitter) Note: Pinterest is the third largest social networking site.

That doesn’t mean that guys don’t use pinterest. There are a lot of sports and men’s fashion related boards that get a lot of views.

A few problems with pinterest. Since it’s still a new platform, it’s hard to measure how effective certain campaigns are. It’s hard to gather analytics data from this website. Pinterest open up it’s own analytics page, but it only measures pins coming from your connected website. It would be better to have board specific or pin specific data, since most of the content and engagement is created via simple repins.

Anyway here are a few pinterest analytics tools you might find to be useful.

1. PinReach. Influence and analytics. Understand activity. Measure impact. Gauge success.

2. Pinterest web analytics. See what other people are pinning from your website.

3. Repinly. Find popular boards, pins, and users.

4. Pingraphy. Pinterest management tool for brands.

5. Pinalyzer. Analytics and optimization.

6. Curalate. Pinterest and instagram analytics and marketing.

7. Piqora(formerly Pinfluencer). The complete pinterest marketing suite.

8. Octopin. Pinterest marketing management tool.

9. Shopinterest. Analyze and create storefront on pinterest.

10. Pinpuff. Calculate your Pinfluence.

Jun 13

Mobile killed the Blog?

Most hipsters don’t blog anymore. I remember when blogging was cool. Well, blogging was never cool, but it was a must have for tech dorks. But now, the dorks are using mobile apps. People don’t want to write lengthy blog posts. People want to open up an iPhone app and upload a photo. The masses want to pin and repin pretty pictures and inforgraphics.

Tumblr, instagram, pinterest, facebook. We still want to be heard. But we are the A.D.D. generation. We need things fast and quick and above all, easy. We don’t want to read wordpress books. We don’t want to mess around with code. No PHP and no CSS. No domains and no hosting.

But, blogs still exist. WordPress recently celebrated their 10 year anniversary. All of the authority news sites are wordpress blogs. Techcrunch, gizmodo, huffington post, etc…

So, if you dream of becoming an authority on something. Anything. You should keep blogging via your self hosted blog.