02
Aug 14

MashUps LLC why I left my comfortable Samsung Job to launch my startup

mashups logoI Left my comfortable Samsung job about 3 months ago. I was working as a digital strategist at Cheil Worldwide. I started the job wanting to learn how the big Korean multinational corporation did business. The Chaebol as they are called do things a bit different. In Korea everything is Samsung. They don’t just make cheap plastic Android phones. They make everything. I’m surprised that people in Korea don’t push the government more to break up these monopolies. Anyway, I left the job because I had an itch. And I wasn’t satisfied just being another employee. I dream of bigger things in my life.

The world has gone digital. But there are still a lot of areas and industries that need to convert to digital. I saw an opportunity and I jumped. I’m 36 years old and I figure I have 1 more shot at trying to break out of the pack. People think I’m crazy but I have a good feeling that my company will succeed. That’s why I started MashUps LLC.

Seoul, Korea is an interesting place to live. It’s exciting and full of energy. I moved out here from Chicago about 4 years ago. My wife and I decided that it was time for a change. A few months after the move, my wife got pregnant. I was doing a startup at the time, and I felt too old to be doing a startup. After my son’s first birthday, I decided to join Samsung at Cheil Worldwide.

Fatherhood changed me in a way I can’t explain in words. I feel old. I feel like a real man now. I feel responsible. I feel stress. I feel pride. And I’m scared. Literally, my son will die if I don’t care for him. I’m in charge of a new human being. How crazy is that?

I thought about all of the grownups I knew during my youth. Honestly, I wasn’t impressed with any of them. Very few were special. I don’t want to be that type of person. I understand that most people lead very average lives. But, I can’t let that be me. I want to have freedom to do things my way. I want to have time to spend with my family. I want to work on projects that really interest me. I still have the fire. I haven’t given up.

Working at a big company drains the life out of you. It’s like a cult prison. They give you just enough to survive. They keep your brain stimulated just enough to not kill you.

Starting a company isn’t for everyone. But for the few gamblers out there, it really is the only options. If you dream of a different life, you gotta do a startup.

The time is perfect right now. We are living in the “Smart” everything age. The internet of things (IoT) and wearable tech and all of these cheap sensors that are coming out will really change the digital landscape in the coming months and years. My company MashUps LLC will help big brands implement these technologies. MashUps is an event based promotional platform. We are currently building wearable devices that communicate with our platform to help event organizers operate more efficiently. With out first product, we will use iBeacon technology to help B2B industry events. Please visit the company homepage to learn more about our services.

Sean Lee out.


10
Jun 14

Setting up a new tech startup!

Hello world! I’m in the process of setting up my new tech startup. I feel super excited! A little scared but at my age (36), I think it’s good to shake up the heart a tad bit.

I’ve been thinking about launching a new startup for the last year and a half, ever since I started working at Cheil Worldwide. I’m not really a corporate guy. After I decided to leave the comforts and security of Cheil/Samsung, I made the jump.

The last year and a half has been really interesting. I learned a lot about myself. I met a lot of interesting people. And I learned a great deal about how the big corporations do business. Mainly, I learned about the flow of big money.

I didn’t make plan the startup alone. I got permission from my wife. And I a formed a solid team.

For the last 2 months, my team and I have been on full pivot mode. We keep coming up with new ideas or different variations of ideas we’ve had in the past. To be honest, it gets really taxing. I fear that I’m not that smart. I fear that I’m just like everybody else and I should just be happy with a corporate gig.

But fuck it! I’ll be 40 soon. And I ain’t dead yet.

Move fast and break things…and lets see what happens.

Sean Lee


30
May 13

Sean Tae Lee Say Hello To The World!

Welcome to my blog! I’ll talk about digital marketing, social media, basketball, movies, kpop, and rant like crazy. Cause I do what I want.