Jul 14

Potential of Sodastream and 3d printed foods

sodastreamEver since Markerbot came out with the 3d printer, I’ve looked at the potential of 3d printing and what it means for the near future. Currently the focus is on prototyping. And at best, these devices can only really make plastic figurines. I see it going the other way. I see the potential in the home food products industry.

sodastream2I recently bought a Sodastream. Have to say I love it! It’s fast and easy to use. Nothing techie about it. Just get some watch and press a button. I like where this is going.

Companies and brands are already doing it for the coffee industry. Even a few years ago, the idea of a good cub of coffee from a capsule was absurd. But now, it’s in peoples minds. Nespresso and Krups capsule coffee is easy to make and really affordable compared to a $5 starbucks. Taste pretty good too.

Just make it easy to use, and have a system in place for easy distribution. And the taste has to be around 80% of a store bought food or drink.

Jun 14

Setting up a new tech startup!

Hello world! I’m in the process of setting up my new tech startup. I feel super excited! A little scared but at my age (36), I think it’s good to shake up the heart a tad bit.

I’ve been thinking about launching a new startup for the last year and a half, ever since I started working at Cheil Worldwide. I’m not really a corporate guy. After I decided to leave the comforts and security of Cheil/Samsung, I made the jump.

The last year and a half has been really interesting. I learned a lot about myself. I met a lot of interesting people. And I learned a great deal about how the big corporations do business. Mainly, I learned about the flow of big money.

I didn’t make plan the startup alone. I got permission from my wife. And I a formed a solid team.

For the last 2 months, my team and I have been on full pivot mode. We keep coming up with new ideas or different variations of ideas we’ve had in the past. To be honest, it gets really taxing. I fear that I’m not that smart. I fear that I’m just like everybody else and I should just be happy with a corporate gig.

But fuck it! I’ll be 40 soon. And I ain’t dead yet.

Move fast and break things…and lets see what happens.

Sean Lee